• 2. Find one (1) headline that you came across recently and thought it was great. Explain why it resonated with you. (6 Marks)

Article: https://www.bbc.com/news/world-us-canada-68405119

Headline: “Aaron Bushnell: US airman dies after setting himself on fire outside Israeli embassy in Washington”

I came across this article and was initially invested when I first read the headline. Before clicking, I immediately resonated with it considering how actively engaged I’ve been with this topic, following along the several mendacious occurrences and educating myself on what’s been truly going on in the world. While this article didn’t have the most inclusive content, its headline is impeccable and very persuading. The power words used hit the nail on the head as they gave relevant market segmentation info on behalf of the protagonist, as well as his fate. I decided to use this headline for this question because this prompt was deemed successful as the author spoke directly to the general audience, and announcing every pain point in this circumstance made it more evident than the actual situation at hand.