• 5. Now you are going to apply what you have learned in class. Please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) for each. Please be sure to base your answer on the different elements of headlines. Detail for each. (12 Marks)

Headline #1: “Clap-tastrophe: 17 Celebrities Who Don’t Know How To Clap”

I came up with this headline because I wanted to conjunct wordplay with unexpected content. The word “catastrophe” basically means an event that has a sudden disastrous effect on something or someone. With that being said, I combined this noun with the initial topic of “clapping” to make it have a play on words that also creates a humorous yet digestible sum of a regrettable experience on behalf of these celebrities. This headline seems promising by the way it wraps around the fascination and detail orientation of famous individuals that instantly pulls public curiosity closer to the reality of seeing someone “perfect” be “imperfect” and would ultimately generate a higher click-through rate solely based on the ease it may give them. 

Headline #2: “17 Celebrities Who Clap Like Toddlers: This Is A Problem”

This headline happened to be my favourite one out of the three headlines created as a result of how I spoke directly to the audience, demanding the acknowledgement of an unrealistic topic that pin-pointed how the conjunction of those keywords, in particular, presented a humorously problematic, but completely harmless event. The acknowledgement of watching celebrities are confident in moments that make them look like toddlers offers a sense of concern to the public eye considering they are full-grown adults. Commoners will oftentimes find pleasure in witnessing a fault from an influencer; thus I combined the contrast of famous people, appearing like a child to spark heavy curiosity and interest by suggesting such a combination. For SEO purposes, I put “This Is A Problem” at the end of this long-tail keyword because whenever someone types the short-tail keyword “celebrities”, it has the potential of popping up nearby, leading to engagement with the headline.

Headline #3: “17 Celebrities Who Forgot How To Clap: Caught On Camera”

This headline elaborates on the same intentions as the previous headlines created. However, the leading keywords used such as; “caught on camera” presented a new perception as it guaranteed that visual elements of content were available. Individuals in this day in age don’t have the attention span to read through an entire article, a majority of people would likely just skim if it had slim to no visual aid available. Not to mention, it is overall evident that the production of a celebrity in an unusual situation has a strong potential to go viral. With that being said, some individuals would connect with the emotional appeal of the humour behind what the headline implies. In this case, where some celebrities don’t know how to clap.  Along with the share potential it could grasp from the concept of a simple unlucky capture.