3. For question #2, please outline in detail how your new post addressed the three main objectives. Please outline in detail for each. (9 Marks)
- Find What They Need
Most extracurricular activities tend to be cost-heavy, causing it to be restrictive to those who don’t have the means to spend so much on a most likely temporary lifestyle, which in turn makes that privilege harder to reach for several young dance enthusiasts. I plan to target those individuals who want the same opportunity as everyone else in a way that finds what they need and provides that option for them from being illustrated following the F-pattern. Mentioning how our business stands where dreams are affordable shares a strong inclusive approach that strives for the idea of dreams being achievable with distinguishing solutions Dance Deals will provide. Using a clear approach by the way key elements were displayed and priced specifically for them may create a behavioural enticement in a way that makes them feel special and included, not to mention having no excuse to miss such an opportunity for spending less than what is required at the base of the dance market.
- Understand It
As a dance enthusiast of my own, I feel very qualified not only in that area, but also in the sense that I lost the opportunity to sustain this lifestyle as a result of how expensive it got, and felt devastated. Coming from this kind of understanding, I want to offer that business I wish I had in my youth. From personal experience, I plan to include a reasonably priced version of dance attire, safety and other important gear such as uniform items, shoes, costumes as well as emergency kits; from the number of times, I’ve ripped a costume or had an injury, in that moment it would’ve been useful to have. Knowing personal experience could offer me as a business owner a competitive advantage in the sense that I am incorporating new products, not all of my competitors have, bringing them to centre stage from a credible dancer perspective. As well as the use of plain English within my post conveys a straightforward message while avoiding unnecessary terms that would otherwise be too much irrelevant information.
- Use It To Fulfil Their Purpose
The way I am taking into their perspective of having their dreams unfulfilled, considering it on their behalf, and providing a pathway to that missing purpose. As I speak to them in a way that prioritizes their tasks based on what I know they would want to hear, I’m able to use that as an advantage to highlight to them how our products could fulfil their purpose. Through this endeavour, everyone is winning in the end as a result of our furnishing of a cost-effective option that doesn’t compromise on safety or style. Through the offering of personalized selections, the possibility of catering to schools, other community centres and non-paid organizations are grand that represent heavy support to the dance community as a whole and how as a brand, we want customers to understand how similar our viewpoint is and how joining our business community will help them fulfil their purpose.