• 7. You are to create a headline about the 2nd year of digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)

Headline: “Don’t Get Left Behind: Avoid Procrastination With Expert Second-Year Advice”

When I created this headline, I wanted to scare the first years as much as I could with a relatable approach to procrastination and how that will lead you to be “left behind” when it comes to the second year. This headline communicates specificity directly to the first-year students, on behalf of a second-year experiencing currently what they will have to endure, as it gives a sense of anticipation for the future and addresses directly their needs in advance to prepare them for what lies ahead. Having an article can be a seriously beneficial resource for especially first-year students who really want to prepare themselves for the next year. The headline indicates that any first year will have the opportunity to receive skill-set tactics and provide them with any further features regarding the following curriculum. The missing information in this question lies behind the understanding of your specific target audience based on their needs, preferences, lifestyle can help tailor headlines to resonate and perform better with a planned collective. For this to flow, it is very important to have an objective prepared in how you want your audience to engage with the headline. This means that the message of the headline evokes an emotion or a sense of entertainment that provokes an action from the user.